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Frill

Frill is a focused customer feedback tool built around Ideas, a public Roadmap, and Announcements. Customers can suggest and vote on ideas, while product teams organise requests and show what is planned or shipped.

Frill public roadmap with feature cards grouped by status

Frill brings customer ideas, a public roadmap, and product announcements into one focused portal.

Collect and organise customer ideas

Frill’s Ideas board lets customers submit requests, vote, comment, and follow progress. Teams can also collect ideas through embedded widgets, surveys, integrations, and their own submissions.

The Ideas inbox supports approval, duplicate merging, topics, statuses, and filters. Public and private ideas give teams control over what customers can see.

Compare demand and priority

Votes show which ideas attract customer interest. Frill also lets teams configure priority factors and use a prioritisation matrix, so requests can be weighed against criteria beyond vote totals.

Teams can use customer segments and custom attributes when they need to understand how demand differs across groups.

Show progress and announce releases

Frill’s public roadmap groups ideas by status. Teams control idea approval and visibility before sharing progress, and followers can receive updates on the requests they care about.

Announcements provide a separate place for shipped updates, with media, comments, reactions, and email subscriptions. Widgets can bring the roadmap and announcements into an existing site or app.

Send Frill ideas to Jira

Frill’s documented Jira Cloud integration creates an issue from an idea in a configured project. The issue carries the idea’s title, description, and a link back to Frill.

The documentation does not establish automatic Jira-to-Frill status sync. If progress should update customers, check how your team will manage the idea status in Frill after the Jira issue changes.

Pricing

Frill offers a 14-day free trial rather than a permanent free plan. Its paid plans use a flat workspace price and list unlimited teammates, tracked users, and widgets.

The Startup plan begins at $25 per month with up to 50 active ideas and one survey. Check higher plans or add-ons if you need more ideas, surveys, or privacy controls.

Frill pricing summary
PlanStarting priceActive ideas
Startup $25/month 50
Business $49/month Unlimited
Growth $149/month Unlimited

USD. Check Frill’s current billing selection and add-ons before buying. Checked 28 September 2026.

Who is Frill a good fit for?

Frill suits teams that want a simple feedback portal, voting, a public roadmap, and announcements without a broader product-management workspace.

For teams using Jira, the key question is whether creating a linked issue is enough, or whether status and customer communication need a closer connection to Jira work.

Released Hub

An alternative for teams using Jira

Released Hub fits teams that already plan and deliver in Jira or Jira Product Discovery and want customer feedback and communication connected to that work.

Customers can submit feedback through a portal; your team can reply from a shared inbox. Feedback on a roadmap item links to its Jira work item automatically, and selected Jira work can become an AI-assisted release-note draft.

Consider it if keeping roadmap progress and product updates close to Jira matters more than managing a separate Ideas board.