Canny vs 
Jira Product Discovery Canny suits small teams that want a dedicated feedback and product-planning system with customer voting, segmentation, and automatic feedback capture. Jira Product Discovery suits teams prioritising product ideas in the Atlassian ecosystem. Its public sharing is limited to read-only views: visitors cannot submit feedback or vote without being invited as contributors.
Canny Best for small teams with a dedicated feedback system
Jira Product Discovery Best for evidence-based discovery connected to Jira
✓ Supported · — Partially supported · × Not available.
| Feature | Canny | Jira Product Discovery |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Supported 25 tracked users | Supported Up to three creators |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Pro: from $79/month, billed annually (100 tracked users) | Standard starts at US$10 per creator/month; Premium starts at US$25 per creator/month. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Your company pays for Canny based on the number of people whose feedback is tracked. Customers do not pay to submit feedback. | Creators are billable; contributors are free and need an Atlassian account. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Limited Public views are read-only; customer request intake requires connected Jira Service Management. |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Limited Continue customer conversations in Jira Service Management when it is used for intake. |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported Custom access: Pro/Business | Not available |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Not available | Limited Collect requests through an embedded Jira Service Management widget. |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Supported | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Supported | Limited Keep internal notes separate from customer replies on connected Jira Service Management requests. |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Limited Invited contributors can vote on ideas; published views do not support voting. |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Supported | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Not available |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Supported | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported Custom columns: Pro/Business | Supported Standard or Premium |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Supported |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Supported Premium |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Limited Published-view readers can filter and sort; some field types cannot be used for publishing. |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Limited Choose published fields and descriptions; votes, formulas, and some other fields are unsupported. |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Limited Publish or unpublish live views; source changes remain visible without a separate publishing approval. |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Not available |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | External AI assistant through MCP on Pro/Business; built-in drafting unverified | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Not available |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported Pro/Business | Not available |
| Shipment communication Tell customers when new work becomes available. | Supported | Not available |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Not available |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited One Jira issue per idea; configured links and status mappings on Pro/Business | Supported |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Limited Embed a connected Jira Service Management request widget in a website or app. |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Not available | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Not available | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Not available | Limited Embed discovery roadmaps in Confluence pages. |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Not available |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported Pro/Business | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Not available | Limited External participants can contribute when invited with an Atlassian account and appropriate permissions. |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Not available | Limited Premium includes custom domains for the Atlassian app. |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Not available | Supported |
| Single sign-on Let users sign in through an existing identity provider. | Not available | Not available |
| Team roles and permissions Assign team members different responsibilities and access levels. | Not available | Supported |
Canny 
Canny is a strong fit for small teams that want customer requests, votes, and discussions in a dedicated feedback portal. These interactions keep expressions of demand and the conversation around a request together.
Canny supports teams that need to organise a growing collection of requests. Related ideas can be grouped, with customer evidence attached as insights so the context remains available during evaluation.
Canny is particularly useful when demand needs to be assessed by customer group or commercial impact. Segmentation and revenue context help teams distinguish broadly popular requests from those important to particular accounts.
Canny’s Autopilot reduces manual feedback intake by capturing and deduplicating feedback from connected sources. This is useful when customer input is spread across conversations; Autopilot is included across plans, with pricing based on tracked users.
Jira Product Discovery 
Capture supporting evidence and rate its impact before deciding what to build.
Link prioritised ideas to Jira work and follow delivery progress from discovery.
Public sharing provides read-only discovery views. Visitors can browse, filter, and sort ideas, but cannot submit feedback or vote. Participation needs an invited Atlassian account or a connected Jira Service Management portal. Published views also exclude votes, custom formulas, and insight counts.
Product Collection’s Feedback app and Rovo workflows are available through a separate early access program requiring Jira Product Discovery Premium. These comparisons cover standalone Jira Product Discovery.
Canny Jira Product Discovery Compare the context customers can see and the control your team has over sharing plans and progress.
Internal idea fields cannot be shown to end-users on the portal. This restriction applies even when the idea is published. Feedback submission form fields are a separate capability. Internal ideas can remain private until published; idea-to-post status syncing is configurable.
Jira Product Discovery’s public sharing is limited to read-only views. Visitors can browse, filter, and sort ideas, but cannot submit feedback or vote.
Teams can choose which supported fields and descriptions appear, but votes, reactions, custom formulas, and insight counts cannot be published. Customer participation needs invited contributor access or a connected Jira Service Management portal.
Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Canny supports custom formulas and weighted impact-versus-effort scores. Feedback can be segmented by customer attributes and assessed by revenue impact.
Build custom prioritisation formulas with roll-ups, weighted scores, and expressions.
Consider how easily customers can share feedback and continue the conversation with your team.
Groups and ideas support nested organisation, with customer evidence attached as insights. Customers submit, vote on, and discuss requests in a hosted feedback portal. Autopilot captures and deduplicates feedback; it is included across plans.
Organise insights with labels and impact ratings, then use that evidence to prioritise ideas.
Public views are read-only. Collecting customer requests and continuing conversations requires invited contributor access or a connected Jira Service Management setup.
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
Canny connects ideas to Jira with configured links and status mappings, subject to a one-issue-per-idea limit. The integration requires Pro or Business. Merging ideas drops the merged idea’s links; migrated one-to-many links do not synchronise status.
Mapped two-way Jira status sync works for current Ideas within the documented linking constraints. Canny workspace permissions are managed through its own Contributor, Manager, and Owner roles.
Create or link Jira delivery work from an idea and monitor delivery progress.
Documentation reviewed 2026-09-15 / 2026-09-18. Based on product documentation and pricing sources.
