Frill vs 
Jira Product Discovery Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys. Jira Product Discovery suits teams prioritising product ideas in the Atlassian ecosystem. Its public sharing is limited to read-only views: visitors cannot submit feedback or vote without being invited as contributors.
Frill Best for focused feedback and announcements
Jira Product Discovery Best for evidence-based discovery connected to Jira
✓ Supported · — Partially supported · × Not available.
| Feature | Frill | Jira Product Discovery |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available | Supported Up to three creators |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. | Standard starts at US$10 per creator/month; Premium starts at US$25 per creator/month. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. | Creators are billable; contributors are free and need an Atlassian account. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Limited Public views are read-only; customer request intake requires connected Jira Service Management. |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Limited Continue customer conversations in Jira Service Management when it is used for intake. |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Not available |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported | Limited Collect requests through an embedded Jira Service Management widget. |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Not available | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Not available | Limited Keep internal notes separate from customer replies on connected Jira Service Management requests. |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Limited Invited contributors can vote on ideas; published views do not support voting. |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Not available | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Not available |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Not available | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported | Supported Standard or Premium |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Supported |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Supported Premium |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Limited Published-view readers can filter and sort; some field types cannot be used for publishing. |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Limited Choose published fields and descriptions; votes, formulas, and some other fields are unsupported. |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Limited Publish or unpublish live views; source changes remain visible without a separate publishing approval. |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Not available |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | Not available | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Not available |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported | Not available |
| Shipment communication Tell customers when new work becomes available. | Supported | Not available |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Not available |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. | Supported |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Limited Embed a connected Jira Service Management request widget in a website or app. |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Supported | Limited Embed discovery roadmaps in Confluence pages. |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Not available |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Limited External participants can contribute when invited with an Atlassian account and appropriate permissions. |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported | Limited Premium includes custom domains for the Atlassian app. |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. | Supported |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Not available |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported | Supported |
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
Jira Product Discovery 
Capture supporting evidence and rate its impact before deciding what to build.
Link prioritised ideas to Jira work and follow delivery progress from discovery.
Public sharing provides read-only discovery views. Visitors can browse, filter, and sort ideas, but cannot submit feedback or vote. Participation needs an invited Atlassian account or a connected Jira Service Management portal. Published views also exclude votes, custom formulas, and insight counts.
Product Collection’s Feedback app and Rovo workflows are available through a separate early access program requiring Jira Product Discovery Premium. These comparisons cover standalone Jira Product Discovery.
Frill Jira Product Discovery Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Build custom prioritisation formulas with roll-ups, weighted scores, and expressions.
Compare the context customers can see and the control your team has over sharing plans and progress.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
Publish read-only roadmap views for customers, including anyone with the link. Standard or Premium; public link access must be enabled by a site admin.
Consider how easily customers can share feedback and continue the conversation with your team.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Organise insights with labels and impact ratings, then use that evidence to prioritise ideas.
Public views are read-only. Collecting customer requests and continuing conversations requires invited contributor access or a connected Jira Service Management setup.
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
Frill can create a Jira Cloud issue from an idea and keep links between the records.
The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. Frill uses its own workspace roles and integration administration alongside Jira authorization.
Create or link Jira delivery work from an idea and monitor delivery progress.
Documentation reviewed 2026-09-16 / 2026-09-18. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
