How Bruno built community trust with Released
How Bruno turned Jira work into a public roadmap and releases hub that its open-source community can trust.
- Website
- usebruno.com
- Community
- 4M+ users
- GitHub
- 44,000+ stars
A growing community needed a clear answer to “what’s next?”
Bruno is a fast, Git-native API client used by a large and vocal community of developers. As the open-source project grew, questions about the product’s direction surfaced constantly across GitHub, Discord, and social channels.
The team was already planning work and managing releases in Jira, but the community had no durable, easy-to-follow view of that progress. Newsletters and standalone documents could share a moment in time, yet neither could stay in step with the pace of development.
For Bruno, a maintained public roadmap was more than a communications channel. It was a signal of legitimacy for prospective enterprise users and a way to give the community confidence in where the product was heading.
One public hub, connected to the work
Bruno chose Released to extend its existing Jira workflow rather than introduce another system to maintain. The team could choose which issues and epics to share, group them into clear releases, and keep the roadmap current as work moved forward.
The public roadmap and releases hub was live within hours. Instead of repeatedly answering status questions in different channels, the team now directs people to one authoritative source that reflects the work happening in Jira.
Publishing brought structure to the work
Creating a public roadmap also made Bruno’s internal product process more intentional. To explain what was coming next, the team had to align on priorities, sequencing, and the story behind the work.
Monthly releases became a regular moment to decide what mattered most, why it mattered, and how to communicate it. That rhythm gave the team clearer accountability internally and gave its community a predictable way to follow progress externally.
A trust surface people return to
The roadmap and releases hub quickly became one of Bruno’s most important website destinations. Visitors do not just check the latest update: they explore, return, and use it when evaluating the product.
- 6th most-visited page Bruno’s roadmap and releases page is its sixth most-visited page, excluding the homepage.
- 2nd-highest engagement time Visitors spend more time with the roadmap and releases hub than almost any other page on the site.
- 10× roadmap traffic Compared with comparable open-source peers, Bruno sees ten times the roadmap traffic volume.
Transparency that scales with the community
Released gives Bruno a practical way to show consistent, visible progress without separating communication from the team’s source of truth. The result is a product hub that makes the community feel informed, helps enterprise evaluators see momentum, and lets the team spend more time shipping.
For a smaller company competing with much larger vendors, that ongoing clarity creates an advantage that marketing alone cannot: trust built through visible follow-through.