Aha! Roadmaps vs 
Frill Aha! Roadmaps suits product organisations that want customer feedback, prioritisation, and cross-product planning in a dedicated system. Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys.
Aha! Roadmaps Best for structured product planning and customer feedback
Frill Best for focused feedback and announcements
✓ Supported · — Partially supported · × Not available.
| Feature | Aha! Roadmaps | Frill |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available 30-day trial | Not available |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | From $59/user/month, billed annually. Ideas Advanced adds $20/user/month. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Paid internal users; unlimited portal participants. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Supported | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported Dynamic forms: Ideas Advanced add-on | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Supported Ideas Advanced add-on | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Supported | Not available |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Limited My votes view; no separate wishlist | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Limited Vote budgets, rather than wishlist limits | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Limited Through custom CSS | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported Ideas Advanced add-on | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Supported Ideas Advanced add-on | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported Portal pages: Ideas Advanced add-on | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Supported | Not available |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Supported | Not available |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Supported | Not available |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Supported Portal pages: Ideas Advanced add-on | Not available |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Supported |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | An AI request summarises a release or selected features into release notes. | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Supported Through note templates | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Supported | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Not available | Supported |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Not available | Supported |
| Shipment communication Tell customers when new work becomes available. | Supported Portal announcements: Ideas Advanced add-on | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Supported | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Supported |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported Ideas Advanced add-on | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Limited Portal notes; Ideas Advanced add-on | Supported |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported Ideas Advanced add-on | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Not available | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported Custom roles: Enterprise+ | Supported |
Aha! Roadmaps 
Portfolio views combine releases from multiple workspaces, making Aha! useful when planning spans several products.
Custom scorecards and vote budgets support deliberate prioritisation. Customer segmentation adds further context with Ideas Advanced.
Two-way field and status mappings connect Aha! planning records to Jira delivery work. Direct idea linking is available through the Ideas Advanced add-on.
AI summarises Aha! features and requirements into release notes, with audience and style instructions. Ideas Advanced lets teams publish announcements within the customer portal.
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
Aha! Roadmaps Frill Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Custom scorecards support prioritisation factors such as RICE. Ideas Advanced adds customer segmentation and revenue analysis using connected CRM account and opportunity data, allowing priorities to reflect customer groups and commercial context alongside idea scores.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Consider how delivery work becomes a clear product update, from drafting through to publishing and distribution.
AI drafts release notes using Aha! feature descriptions and requirements. This is an Aha! record-based drafting workflow. Reusable note templates can provide a standard structure for release announcements.
Frill Announcements publishes product updates with categories, media, comments, and reactions. Readers can subscribe to Announcements and receive product-update emails.
Compare the context customers can see and the control your team has over sharing plans and progress.
Aha! supports portfolio roadmaps that combine releases from multiple workspaces, nested filters, and custom views with selected planning fields. Roadmaps and reports can also appear on customer portal pages through the Ideas Advanced add-on.
Published portal views follow changes to their underlying data, so the shared view needs to be checked for internal information before publication.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
Consider how easily customers can share feedback and continue the conversation with your team.
Teams can review incoming ideas, assign statuses, and respond through portal comments or official admin responses. Portal settings control idea visibility and private comments. Submit-only portals collect feedback without browsing or voting; dynamic multi-step forms require Ideas Advanced.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
