Aha! Roadmaps vs 
Productboard Aha! Roadmaps suits product organisations that want customer feedback, prioritisation, and cross-product planning in a dedicated system. Productboard suits product organisations that want customer feedback, prioritisation, roadmap planning, and portfolio coordination in a dedicated product management system.
Aha! Roadmaps Best for structured product planning and customer feedback
Productboard Best for dedicated product planning and feedback intelligence
✓ Supported · — Partially supported · × Not available.
| Feature | Aha! Roadmaps | Productboard |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available 30-day trial | Supported |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | From $59/user/month, billed annually. Ideas Advanced adds $20/user/month. | Plus starts at $19 per maker/month billed annually, or $25 per maker/month billed monthly. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Paid internal users; unlimited portal participants. | Paid plans are priced by makers, with plan-specific limits for contributors, feedback notes, AI credits, teamspaces, and portals. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Supported | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported Dynamic forms: Ideas Advanced add-on | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Supported Ideas Advanced add-on | Supported |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Supported | Supported |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Limited My votes view; no separate wishlist | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Limited Vote budgets, rather than wishlist limits | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Limited Through custom CSS | Supported |
| Customer segmentation Analyse feedback from particular customer groups. | Supported Ideas Advanced add-on | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Supported Ideas Advanced add-on | Supported |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported Portal pages: Ideas Advanced add-on | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Supported | Supported |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Supported | Supported |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Supported | Supported |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Supported |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Supported Portal pages: Ideas Advanced add-on | Supported |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Limited Portal card updates publish timestamped progress or launch messages for individual features. |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | An AI request summarises a release or selected features into release notes. | Productboard does not provide an AI workflow specifically for drafting customer-facing release notes. |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Supported Through note templates | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Supported | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Not available | Limited Portals and published roadmaps can be embedded, including Portal cards that contain timestamped updates. |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Not available | Supported |
| Shipment communication Tell customers when new work becomes available. | Supported Portal announcements: Ideas Advanced add-on | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Supported | Supported |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Supported |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported Ideas Advanced add-on | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Limited Portal notes; Ideas Advanced add-on | Not available |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported Ideas Advanced add-on | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Not available | Supported |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported Custom roles: Enterprise+ | Supported |
Aha! Roadmaps 
Portfolio views combine releases from multiple workspaces, making Aha! useful when planning spans several products.
Custom scorecards and vote budgets support deliberate prioritisation. Customer segmentation adds further context with Ideas Advanced.
Two-way field and status mappings connect Aha! planning records to Jira delivery work. Direct idea linking is available through the Ideas Advanced add-on.
AI summarises Aha! features and requirements into release notes, with audience and style instructions. Ideas Advanced lets teams publish announcements within the customer portal.
Productboard 
Consolidate feedback from portals and connected customer channels, then link that evidence to product ideas.
Use customer segments, importance scores, and aggregated commercial fields when prioritising work.
Combine multiple products in one workspace with configurable timeline and columns roadmaps.
Connect Productboard planning records to Jira through mapped fields, statuses, and releases.
Aha! Roadmaps Productboard Consider how easily customers can share feedback and continue the conversation with your team.
Portal users can add a comment by replying to notification emails. Email replies must be enabled; the documented reply becomes a public comment. Teams can respond through portal comments and official admin responses.
Customers cannot reply to Portal update emails and have the response recorded in Productboard. Productboard recommends linking to a form or survey when more feedback is needed. Teams can publish timestamped updates on Portal cards and email them to people who requested the feature.
Compare the context customers can see and the control your team has over sharing plans and progress.
Custom roadmaps let teams choose displayed fields and share the resulting view as a webpage. Published portal roadmaps follow changes to their underlying data.
Published roadmaps can expose selected card attributes such as status, ownership, health, confidence, custom fields, and Customer Importance Score. Makers and admins explicitly publish or unpublish eligible roadmaps and can add a passcode.
Consider how delivery work becomes a clear product update, from drafting through to publishing and distribution.
An AI request summarises a release or selected features into release notes. Reusable note templates can provide a standard structure for release announcements. Release-note prompts accept audience, format, and style instructions.
Productboard does not provide an AI workflow specifically for drafting customer-facing release notes. General AI writing features are a different capability. Productboard does not provide reusable customer-facing release-note templates. Productboard does not provide configurable AI instructions for customer-facing release-note tone and format.
Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Custom scorecards support prioritisation factors such as RICE. Ideas Advanced adds customer segmentation and revenue analysis using connected CRM account and opportunity data, allowing priorities to reflect customer groups and commercial context alongside idea scores.
Productboard supports configurable formulas and fields for evaluating product opportunities. Formula availability varies by plan. Customer segments group users or companies and can be used to filter feedback and prioritise features.
Aggregated customer fields can roll up values such as account ARR onto product items for prioritisation.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
