Canny vs 
Frill Canny suits small teams that want a dedicated feedback and product-planning system with customer voting, segmentation, and automatic feedback capture. Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys.
Canny Best for small teams with a dedicated feedback system
Frill Best for focused feedback and announcements
✓ Supported · — Partially supported · × Not available.
| Feature | Canny | Frill |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Supported 25 tracked users | Not available |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Pro: from $79/month, billed annually (100 tracked users) | Startup starts at $25 per month and includes up to 50 active ideas and one survey. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Your company pays for Canny based on the number of people whose feedback is tracked. Customers do not pay to submit feedback. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported Custom access: Pro/Business | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Not available | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Supported | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Supported | Not available |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Supported | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Supported | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported Custom columns: Pro/Business | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Not available |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Not available |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Not available |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Not available |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Supported |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | External AI assistant through MCP on Pro/Business; built-in drafting unverified | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Supported |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported Pro/Business | Supported |
| Shipment communication Tell customers when new work becomes available. | Supported | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited One Jira issue per idea; configured links and status mappings on Pro/Business | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Supported |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Not available | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Not available | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Not available | Supported |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported Pro/Business | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Not available | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Not available | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Not available | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. |
| Single sign-on Let users sign in through an existing identity provider. | Not available | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Not available | Supported |
Canny 
Canny is a strong fit for small teams that want customer requests, votes, and discussions in a dedicated feedback portal. These interactions keep expressions of demand and the conversation around a request together.
Canny supports teams that need to organise a growing collection of requests. Related ideas can be grouped, with customer evidence attached as insights so the context remains available during evaluation.
Canny is particularly useful when demand needs to be assessed by customer group or commercial impact. Segmentation and revenue context help teams distinguish broadly popular requests from those important to particular accounts.
Canny’s Autopilot reduces manual feedback intake by capturing and deduplicating feedback from connected sources. This is useful when customer input is spread across conversations; Autopilot is included across plans, with pricing based on tracked users.
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
Canny Frill Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Canny supports custom formulas and weighted impact-versus-effort scores. Feedback can be segmented by customer attributes and assessed by revenue impact.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Consider how delivery work becomes a clear product update, from drafting through to publishing and distribution.
Canny publishes formatted product updates with images, labels, and links to related feedback posts. Pro and Business support opt-in changelog email subscriptions.
Frill Announcements publishes product updates with categories, media, comments, and reactions. Readers can subscribe to Announcements and receive product-update emails.
Compare the context customers can see and the control your team has over sharing plans and progress.
A status-column roadmap shows posts from boards the viewer can access. Custom columns and statuses require Pro or Business. Internal idea fields cannot be shown to end-users on the portal. Internal ideas can remain private until published; idea-to-post status syncing is configurable.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
Consider how easily customers can share feedback and continue the conversation with your team.
Groups and ideas support nested organisation, with customer evidence attached as insights. Customers submit, vote on, and discuss requests in a hosted feedback portal. Autopilot captures and deduplicates feedback; it is included across plans.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Documentation reviewed 2026-09-15 / 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
