Featurebase vs 
Frill Featurebase suits teams that want feedback, roadmaps, product updates, and customer support in one standalone customer-facing suite. Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys.
Featurebase Best for a broad support and product suite
Frill Best for focused feedback and announcements
✓ Supported · — Partially supported · × Not available.
| Feature | Featurebase | Frill |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Supported | Not available |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Growth starts at $29 per seat/month when billed yearly. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Current paid plans are priced primarily per team seat, while external users can participate without taking a paid team seat. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Not available | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Supported | Not available |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Not available | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Supported | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Not available | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Not available |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Not available |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Supported | Not available |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Not available |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Supported |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | Featurebase can create Updates through connected AI assistants using its MCP server. The documented AI workflow depends on an external MCP-compatible assistant rather than a dedicated release-note generator inside the editor. | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Supported |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported | Supported |
| Shipment communication Tell customers when new work becomes available. | Supported | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Supported | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Supported |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Not available | Supported |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Supported | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported | Supported |
Featurebase 
Bring feedback, roadmaps, product Updates, help content, and support workflows into one workspace.
Use segments and revenue attributes when filtering and prioritising requests.
Link posts, map statuses, notify voters, and review feedback context from Jira.
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
Featurebase Frill Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Featurebase supports filters, customer revenue, and prioritisation frameworks for assessing ideas. Teams can create user segments from synced customer attributes and use them for filtering, targeting, and access. Customer attributes such as revenue can be synced and used to filter and prioritise feedback.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Consider how delivery work becomes a clear product update, from drafting through to publishing and distribution.
Featurebase Updates publishes release announcements to a hosted page, in-app widgets, and email subscribers. Featurebase can email subscribers about product Updates.
Frill Announcements publishes product updates with categories, media, comments, and reactions. Readers can subscribe to Announcements and receive product-update emails.
Consider how easily customers can share feedback and continue the conversation with your team.
Teams can organise and prioritise feedback with boards, filters, customer data, and prioritisation frameworks. Featurebase collects feedback through a portal, in-app widgets, surveys, integrations, and its support workspace.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
The Jira integration links or creates Jira issues and supports configurable two-way status mappings. Configurable rules provide two-way status sync between Featurebase posts and Jira issues. Featurebase uses its own seat-based workspace administration alongside the Jira app and Jira authorization.
Frill can create a Jira Cloud issue from an idea and keep links between the records.
The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. Frill uses its own workspace roles and integration administration alongside Jira authorization.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
