Frill vs 
ProdPad Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys. ProdPad suits product teams that want dedicated discovery, feedback evidence, idea management, and outcome-led now, next, later roadmaps before delivery starts.
Frill Best for focused feedback and announcements
ProdPad Best for outcome-led product discovery
✓ Supported · — Partially supported · × Not available.
| Feature | Frill | ProdPad |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available | Not available |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. | Not available |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. | Teams choose Roadmaps, Ideas, and Feedback modules and pay per editor; reviewers are unlimited and free. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Not available |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Not available | Supported |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Not available | Not available |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Not available | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Not available | Not available |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Limited Roadmap items can carry day, month, or quarter dates in customised views, while the core method remains now, next, later. |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Supported |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Supported |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Supported |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Not available |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Not available |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | Not available | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Not available |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported | Not available |
| Shipment communication Tell customers when new work becomes available. | Supported | Not available |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. | Supported |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Not available |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Supported | Not available |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported | Not available |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. | Supported |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported | Supported |
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
ProdPad 
Connect customer feedback to ideas, initiatives, objectives, and product decisions.
Communicate outcomes and strategic direction without turning every item into a dated commitment.
Surface recurring themes and automatically connect relevant feedback to ideas.
Map initiatives, ideas, user stories, fields, and workflow stages to Jira Cloud.
Frill ProdPad Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Ideas can be scored by impact and connected to customer feedback, objectives, and product strategy. Feedback filters, tags, company records, and customer context support segmentation, so teams can examine the evidence behind an idea as well as its score.
Compare the context customers can see and the control your team has over sharing plans and progress.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
ProdPad uses outcome-focused now, next, later roadmaps, with tailored views that can be published for different stakeholder audiences.
Advanced packaging adds product lines and portfolio roadmaps across multiple products. Items can carry dates in customised views, while the core roadmap structure remains now, next, later.
Consider how easily customers can share feedback and continue the conversation with your team.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Teams can organise, tag, filter, segment, and link feedback to ideas and initiatives. Feedback arrives through branded portals, widgets, email, Slack, CRM, support tools, and team entry. CoPilot PM automatically links related feedback to ideas, while Signals surfaces recurring themes from live feedback.
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
Frill can create a Jira Cloud issue from an idea and keep links between the records.
The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. Frill uses its own workspace roles and integration administration alongside Jira authorization.
Ideas Advanced provides Jira Cloud full sync for initiatives, ideas, user stories, and Jira work items. Jira statuses map to ProdPad workflow stages, with Jira changes reflected in ProdPad. ProdPad maintains its own editor and reviewer roles, alongside Jira OAuth and integration-owner permissions.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
