Frill vs 
Productboard Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys. Productboard suits product organisations that want customer feedback, prioritisation, roadmap planning, and portfolio coordination in a dedicated product management system.
Frill Best for focused feedback and announcements
Productboard Best for dedicated product planning and feedback intelligence
✓ Supported · — Partially supported · × Not available.
| Feature | Frill | Productboard |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available | Supported |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. | Plus starts at $19 per maker/month billed annually, or $25 per maker/month billed monthly. |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. | Paid plans are priced by makers, with plan-specific limits for contributors, feedback notes, AI credits, teamspaces, and portals. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported | Supported |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Not available | Supported |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Not available | Supported |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Not available | Supported |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Not available | Supported |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Supported |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Supported |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Supported |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Supported |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Supported |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Limited Portal card updates publish timestamped progress or launch messages for individual features. |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | Not available | Productboard does not provide an AI workflow specifically for drafting customer-facing release notes. |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Limited Portals and published roadmaps can be embedded, including Portal cards that contain timestamped updates. |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported | Supported |
| Shipment communication Tell customers when new work becomes available. | Supported | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. | Supported |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Supported |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported | Supported |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Supported |
| Publishing integrations Distribute product updates to other tools and channels. | Supported | Not available |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. | Supported |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported | Supported |
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
Productboard 
Consolidate feedback from portals and connected customer channels, then link that evidence to product ideas.
Use customer segments, importance scores, and aggregated commercial fields when prioritising work.
Combine multiple products in one workspace with configurable timeline and columns roadmaps.
Connect Productboard planning records to Jira through mapped fields, statuses, and releases.
Frill Productboard Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Productboard supports configurable formulas and fields for evaluating product opportunities. Formula availability varies by plan. Customer segments group users or companies and can be used to filter feedback and prioritise features.
Aggregated customer fields can roll up values such as account ARR onto product items for prioritisation.
Consider how delivery work becomes a clear product update, from drafting through to publishing and distribution.
Frill Announcements publishes product updates with categories, media, comments, and reactions. Readers can subscribe to Announcements and receive product-update emails.
Portal card updates publish timestamped progress or launch messages for individual features. Productboard does not provide reusable customer-facing release-note templates. Teams can email a Portal card update to people who requested the corresponding feature.
Compare the context customers can see and the control your team has over sharing plans and progress.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
Timeline and columns roadmaps can be published through a link or embed for external stakeholders and customers. Published roadmap links are not indexed by search engines.
Published roadmaps can expose selected card attributes such as status, ownership, health, confidence, custom fields, and Customer Importance Score. Makers and admins explicitly publish or unpublish eligible roadmaps and can add a passcode.
Consider how easily customers can share feedback and continue the conversation with your team.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
Insights boards support filtering, note ownership, processed status, and routing feedback to the responsible product manager. Productboard collects feedback through insights boards, portals, forms, email forwarding, imports, and connected support or chat tools.
Connected sources can automatically import matching feedback, and Productboard can automatically link feedback to related feature ideas.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
