Frill vs 
UserVoice Frill suits teams that want a focused portal for customer ideas, voting, public roadmaps, announcements, and embedded surveys. UserVoice suits product organisations that need enterprise feedback programmes with account, segment, and revenue context for prioritisation.
Frill Best for focused feedback and announcements
UserVoice Best for customer intelligence at enterprise scale
✓ Supported · — Partially supported · × Not available.
| Feature | Frill | UserVoice |
|---|---|---|
| Pricing | ||
| Free plan and limits Compare the limits and scope of the free offering. | Not available | Not available |
| Starting paid price Compare the entry paid plan, billing unit, and payment commitment. Free-plan limits are listed separately. | Startup starts at $25 per month and includes up to 50 active ideas and one survey. | Not available |
| Pricing model Understand what drives the bill, such as seats, site size, or tracked users. | Frill charges a flat workspace price by plan; every paid tier lists unlimited teammates, tracked users, and widgets. | UserVoice says pricing scales with feedback volume, tools, and connected integrations rather than team seats. |
| Feedback collection and organisation | ||
| Feedback collection Collect ideas, requests, and problems from customers. | Supported | Supported |
| Feedback triage Review incoming feedback and organise it for follow-up. | Supported | Supported |
| End-user feedback portal Give customers a dedicated place to submit and browse feedback. | Supported | Supported |
| Respond to feedback Respond to customers and continue the feedback conversation. | Supported | Supported |
| Reply to feedback directly by email Record a customer’s email reply in the feedback thread without requiring a portal visit. | Not available | Not available |
| Feedback visibility controls Control whether feedback is private or visible to other customers. | Supported | Supported |
| Dedicated feedback forms Collect feedback through a dedicated form embedded in a website or app. | Supported | Not available |
| Automatic feedback capture Extract feedback from connected conversations without manually creating each entry. | Not available | Not available |
| Comments and discussions Discuss a request and add context in a shared conversation. | Supported | Supported |
| Private internal notes Keep team discussion separate from customer-visible replies. | Not available | Supported |
| Prioritisation and customer context | ||
| Wishlists and customer voting Understand which requests matter to customers through votes or personal selections. | Supported | Supported |
| Personal customer wishlists Let customers maintain a personal selection of the features they want. | Not available | Not available |
| Configurable wishlist limits Limit customer selections so they must choose what matters most. | Not available | Not available |
| Hide demand counts Hide totals to reduce the influence of other customers’ choices. | Not available | Not available |
| Customer segmentation Analyse feedback from particular customer groups. | Supported | Supported |
| Revenue-based prioritisation Consider account revenue when assessing customer demand. | Not available | Supported |
| Custom scoring frameworks Score requests using criteria chosen by the team. | Supported | Supported |
| Prioritisation models Use formulas such as RICE or impact versus effort to compare priorities. | Supported | Supported |
| Roadmap views and sharing | ||
| Public roadmaps Share upcoming work and progress with customers or stakeholders. | Supported | Supported |
| Board roadmap view Organise roadmap items into columns by status or planning stage. | Supported | Supported |
| Timeline view Show planned work against dates on a timeline. | Not available | Not available |
| Roadmaps across multiple projects Bring work from multiple projects into one shared roadmap. | Not available | Supported |
| Advanced roadmap filtering Choose which work appears using filters or advanced queries. | Not available | Supported |
| Separate customer-facing descriptions Write a customer-facing explanation separately from the internal planning description. | Not available | Not available |
| Show planning fields on the public roadmap Choose which internal planning fields customers can see on published items. | Not available | Not available |
| Control over roadmap publishing Decide when internal changes become visible to customers. | Supported | Supported |
| Release communication | ||
| Release notes Publish updates that explain what has changed in the product. | Supported | Not available |
| Release-note drafting workflow Compare where AI drafting happens and how source material reaches the writer. | Not available | Not available |
| Reusable release-note templates Reuse an agreed structure when preparing each product update. | Not available | Not available |
| Configurable AI writing instructions Guide generated writing with tone, examples, or custom instructions. | Not available | Not available |
| Embedded product updates Show product updates directly inside a website or application. | Supported | Not available |
| Changelog email subscriptions Let readers subscribe to product updates by email. | Supported | Not available |
| Shipment communication Tell customers when new work becomes available. | Supported | Supported |
| Request-specific status notifications Notify people about progress on the particular requests they follow. | Supported | Supported |
| Integrations | ||
| Jira integration Connect customer feedback and plans to delivery work in Jira. | Limited Frill can create a Jira Cloud issue from an idea and keep links between the records. The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. | Limited Discovery Premium links Ideas and Features to Jira issues and exposes each system’s current status. Linked object statuses are visible in both tools but do not automatically change the status of the other object. |
| Website and app embeds Bring customer-facing content into an existing website or application. | Supported | Not available |
| Support tool integrations Bring feedback from support conversations into the product workflow. | Supported | Not available |
| Team chat integrations Connect team chat to feedback collection or notifications. | Supported | Not available |
| Publishing integrations Distribute product updates to other tools and channels. | Supported | Not available |
| API and webhooks Read or update data programmatically and react to product events. | Supported | Supported |
| Access and administration | ||
| Audience controls Choose which customers, teams, or individuals can access shared content. | Supported | Supported |
| External customer participation Let customers contribute without requiring an internal team licence. | Supported | Supported |
| Custom domains Publish customer-facing content under a domain your organisation controls. | Supported | Supported |
| SOC 2 compliance Assess the product’s documented SOC 2 compliance status. | Limited SOC 2 compliance is listed with the Enterprise plan. The public pricing page presents SOC 2 under Enterprise; the underlying report or certification scope was not independently reviewed. | Not available |
| Single sign-on Let users sign in through an existing identity provider. | Supported | Supported |
| Team roles and permissions Assign team members different responsibilities and access levels. | Supported | Supported |
Frill 
Combine idea submission, voting, comments, a public roadmap, and product announcements.
Show Ideas, Roadmap, Announcements, and surveys inside an existing website or product.
Pay a flat plan price with unlimited teammates, tracked users, and widgets.
UserVoice 
Analyse demand by customer segment, account attributes, MRR, and revenue.
Create custom feature scores from business criteria, effort, user data, and segments.
Run authenticated forums with ideas, voting, comments, subscriptions, and internal contributors.
Frill UserVoice Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Teams can configure priority factors and compare ideas in a prioritisation matrix. Frill supports user segments and custom attributes for targeting and analysis.
Premium supports custom feature fields and formulas using customer segments, effort, and business criteria. Premium segmentation filters demand by user and account attributes such as plan, location, and target market. Teams can analyse ideas and features by MRR, revenue, and high-paying customer segments.
Compare the context customers can see and the control your team has over sharing plans and progress.
Frill includes a public roadmap connected to ideas and statuses. Frill widgets embed Ideas, Roadmap, and Announcements as launchers, inline frames, popovers, or modals.
Discovery Premium provides shareable product roadmaps connected to Features and Ideas. Roadmaps default to admins only and can be shared with contributors, company domains, or external audiences. Discovery Premium supports up to ten additional roadmaps and a combined view across them.
Consider how easily customers can share feedback and continue the conversation with your team.
An Ideas inbox supports moderation, duplicate merging, status management, topics, and filtering. Frill collects ideas through its portal, embedded widgets, integrations, surveys, and team submissions.
UserVoice centralises, de-duplicates, categorises, filters, and analyses feedback. UserVoice collects feedback directly from end users and through sales, support, and internal teams.
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
Frill can create a Jira Cloud issue from an idea and keep links between the records.
The documented integration creates issues in one configured Jira project; it does not document Jira-to-Frill status synchronization. Frill uses its own workspace roles and integration administration alongside Jira authorization.
Discovery Premium links Ideas and Features to Jira issues and exposes each system’s current status. The linked statuses do not automatically update one another.
UserVoice retains separate Discovery administration and licences alongside Jira integration permissions.
Documentation reviewed 2026-09-16. Based on product documentation and pricing sources.
Reviewed by Jens Schumacher
Last updated:
