Customer demand and prioritisation
Look beyond vote totals to understand which requests matter, who needs them, and how they inform priorities.
Productboard supports configurable formulas and fields for evaluating product opportunities. Formula availability varies by plan. Customer segments group users or companies and can be used to filter feedback and prioritise features.
Aggregated customer fields can roll up values such as account ARR onto product items for prioritisation.
Premium supports custom feature fields and formulas using customer segments, effort, and business criteria. Premium segmentation filters demand by user and account attributes such as plan, location, and target market. Teams can analyse ideas and features by MRR, revenue, and high-paying customer segments.
Roadmap presentation and publishing
Compare the context customers can see and the control your team has over sharing plans and progress.
Timeline and columns roadmaps can be published through a link or embed for external stakeholders and customers. Published roadmap links are not indexed by search engines.
Published roadmaps can expose selected card attributes such as status, ownership, health, confidence, custom fields, and Customer Importance Score. Makers and admins explicitly publish or unpublish eligible roadmaps and can add a passcode.
Discovery Premium provides shareable product roadmaps connected to Features and Ideas. Roadmaps default to admins only and can be shared with contributors, company domains, or external audiences. Discovery Premium supports up to ten additional roadmaps and a combined view across them.
Feedback collection and conversations
Consider how easily customers can share feedback and continue the conversation with your team.
Insights boards support filtering, note ownership, processed status, and routing feedback to the responsible product manager. Productboard collects feedback through insights boards, portals, forms, email forwarding, imports, and connected support or chat tools.
Connected sources can automatically import matching feedback, and Productboard can automatically link feedback to related feature ideas.
UserVoice centralises, de-duplicates, categorises, filters, and analyses feedback. UserVoice collects feedback directly from end users and through sales, support, and internal teams.
Jira integration and administration
Look at how feedback connects to Jira work and what your team needs to manage across the two tools.
The Jira integration supports importing, pushing, linking, field mapping, and two-way synchronisation between Productboard items and Jira issues. Requires integration setup, an authorised Jira user, and compatible field mappings.
Mapped Productboard and Jira statuses can synchronise automatically, including two-way configurations. Productboard users and roles are administered separately from Atlassian accounts and permissions.
Discovery Premium links Ideas and Features to Jira issues and exposes each system’s current status. The linked statuses do not automatically update one another.
UserVoice retains separate Discovery administration and licences alongside Jira integration permissions.